what makes us different
The values we live by
Story-Driven Strategy
We don’t just market, we tell stories that matter. Every brand we work with is rooted in real experiences, helping audiences connect emotionally while building trust and credibility in complex healthcare spaces.
Insight-Guided Growth
Our approach blends lived experience with strategic insight. By understanding both the clinical landscape and human side of care, we position your brand to reach the right audience at the right time.
Purpose-Led Branding
Your brand is more than visuals, it’s your voice. We craft messaging that reflects your mission, ensuring every touchpoint speaks clearly to patients, families, and decision-makers.
Collaborative Partnership
We work alongside you, not just for you. By deeply understanding your goals, we create meaningful, aligned content that drives impact and long-term relationships with your audience.
"Time is our most limited resource."
Also known as S.M. Traphagen, Shannon is the owner of Write Life Media LLC, as well as host and creator of The Game On Glio Podcast – a top-rated national and global podcast, currently ranking globally in the top 10% of ALL podcasts. We have also recently been ranked in Feedspot’s top 80 storytelling podcasts nationally out of thousands of podcasts.
Along with this, Game On Glio is an award winner for the 2023 Ignite Awards. Shannon created the podcast in her late husband’s memory to help brain cancer/tumor patients, to spread awareness and advocacy, to educate, and tell the stories and expertise of those in the fight against cancer. Shannon is the founder of Traphagen’s Trail Ride 4 Brain Cancer, which ran for four years and raised more than $85,000 for brain cancer clinical trials like SurvaxM and other smaller non-profits.
With several years’ experience as a radio personality, grief and loss motivational speaker, and television host, she is also an accomplished writer and social media influencer. Her published novel FINDING MORGAN: A LEFAY TRILOGY has received 5-star reviews and is currently available on Amazon. When Shannon is not working or traveling for speaking engagements, she helps support brain cancer fundraisers, spends time with her two dogs and loves to cycle. She is currently working on a book about her journey with grief and loss.
If you’d like to inquire about media and social media services, book a public speaker appearance or podcast sponsorships, contact her at writelifemediamarketing@gmail.com, gameongliopodcast@gmail.com or via Instagram @gameongliopodcast.
Our Team
Kevin T. Minorczyk
Kevin is a highly experienced media producer in Buffalo, NY. Working primarily in radio, podcast, and television production, his experience extends to print and web advertising, with specialties in editing and visual effects. He works with WKBW channel 7 news & Write Life Media/The Game On Glio Podcast. Kevin is involved in the 48 Film Project-Buffalo, each year, churning out quality film projects within 48 hours!
Chris Sniezak
Chris has been producing, editing, and hosting podcasts for over a decade. Most of that has been with Misdirected Mark Productions where he’s worked on over 1000 episodes, a dozen different shows, with several of them having been nominated for awards. These days he has the pleasure of working for Write Life Media on The Game on Glio Podcast. Chris is also a game designer and writer in the tabletop RPG space with Encoded Designs doing everything from game design and writing to marketing and graphic design.